Wayfair is preparing for its largest sales event of the year, set to run from October 24 to 26. The company announced that the promotion will offer deep discounts on home products, with a focus on furniture, seasonal decor, and items for entertaining. To build anticipation, Wayfair will begin dropping exclusive deals every 24 hours starting October 19. When the main event begins, shoppers will find 24-hour flash sales, discounts on thousands of Wayfair Verified items, and extra savings for existing Wayfair Rewards members.
Key Features of the Sale
Wayfair outlined several specific initiatives to drive traffic during the three-day window. The promotion will feature “Doorbusters,” which are limited-time deals on top brands starting at 12 a.m. Eastern Time on October 24. The list includes a Henckels Knife Set for $99.99, a Bissell Turbo Rewind Vacuum for $129.99, and a Serta Sleeper Sofa for $699.99. Free shipping is available on all purchases made during the event, and many items qualify for free white-glove delivery. Customers shopping in person can take advantage of in-store activities, raffles, and giveaways at brick-and-mortar locations across the Wayfair portfolio.
The company plans to offer deals across its various banners, including the namesake Wayfair site, AllModern, Joss & Main, and Birch Lane. Wayfair Professional members will also have access to exclusive pro-only offers. The retailer emphasized that the timing of the sale coincides with the approach of the holidays and the shift to cooler weather, aiming to capture consumers looking to update their homes.
Expansion of Loyalty Programs
Alongside the sales event, Wayfair’s upmarket banner Perigold is launching its own loyalty program called Perigold Insider. The initiative targets luxury consumers and interior design professionals. The program costs $175 per year and offers 10% back in rewards on eligible purchases made online or in-store at Perigold’s Houston and West Palm Beach locations. Members can apply their accrued rewards to future purchases and retain the value as long as their membership remains active.
Other perks include free shipping with no minimums, prioritized support, and early access to sales. Rebecca Ginns, Perigold’s general manager, described the program as a step toward building a loyal community for the brand. Wayfair noted that the launch comes as Perigold has seen strong growth, increasing by more than 35% in the second quarter of 2026. The company stated that the program aims to deepen relationships with customers and capture a larger share of high-consideration home projects.
Wayfair will start offering daily exclusive deals on October 19. Customers will also get discounts on thousands of Verified items.
