Miele manufactures appliances for enduring performance, but the company also curates experiences that engage all the senses. For the recent Art Basel event, Miele partnered with Tiffany Howell of Night Palm Design and multidisciplinary artist Asher Young. They created an installation within a lush botanical garden. The sleek, matte black Miele appliances stand within a setting where the natural world frames the precise German engineering.
The sleek, matte black units act as a driving force, creating a striking visual contrast between nature and cutting-edge machines. Howell notes that the appliances serve as a timeless element, grounding the room.
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Sensory Interaction with Machines
Young ensured the installation feels dynamic by focusing on physical interaction. The goal was to create a space where users can rebalance and engage with their surroundings. He explained that the design allows people to smell flowers while washing their hands and feel a cool breeze when opening the fridge. This approach translates the power of Miele’s technology into a captivating physical experience. “We both said let’s bring our shared language together,” Young recalls.
A deep respect for the environment shapes the Miele engineering in the installation. The technology preserves ingredients longer, ensuring the space reflects a core priority for the brand. As the Miami sun sets, the botanical area transitions into an elegant, moody enclave for evening entertaining. The fragrant aroma of freshly brewed coffee announces the limitless possibilities of a brand-new morning.
